The History of The Modern Gig Economy
The workforce looks very different today than it did 20, 10 or even 5 years ago. Heck, when I graduated from high school, this job, freelance writing, didn’t even exist or if it did at all, it was...
View ArticleThese 5 Content Marketing Strategy Myths Are Costing You Business
Your business is your passion. That doesn’t mean you have a lot of time to spend marketing it. You could talk for hours to someone that comes in with a problem you know you can solve, but writing a...
View ArticleGive Your Content New Life by Telling Your Story
Content marketing has always been about educating the consumer. This can be done in a variety of ways — you might write a blog post explaining to the reader why they need a snowblower, or you may...
View ArticleUsing ABM Marketing Strategies for Content Management
Account-based Marketing or ABM is a hot trend that is changing the way businesses market their products and services. The gist of AMB is that it singles out businesses from the marketplace and then...
View ArticleTaking a Page from Game Developers: User-Generated Content Will Be Huge in 2020
Like many things that eventually made it to mainstream marketing and technology models, the gaming industry kicked off a concept many, many years ago before it got widely adopted: user-generated...
View ArticleWhat the Top 10 Content Marketing Hashtags Mean in the Industry
Hashtags make the marketing world go around. In 2019, marketing specialists SEMrush surveyed more than 1200 marketers around the world and reviewed more than 450,000 tweets, 700,000 blog posts, and...
View ArticlePairing Content with Technology – The Art of QR Codes for 2020
A QR code is an optical bar code that we’ve all seen but may know by name. It’s those square, abstract, blotches on most packages you buy. They help to organize goods, impart information to scanners,...
View ArticleTime to Evolve (Beyond Your Website): Build Your Online Authority
Let’s say you suddenly experienced a minor physical discomfort. You would probably want to know how to relieve this uncomfortable feeling, how long it might last, and even if you should contact a...
View Article2020 Content Marketing Trends: 5 Trends Every Marketer Needs to Watch For
Now that we’re a few months into the new year, it’s time to make certain that your content marketing is also on track. Right now is a terrific time to be a content marketer with new trends that can...
View Article5 Content Marketing Buzzwords Writers Need to Know
Content marketing is the modern writer’s bread and butter. While writers are not expected to have a degree in or hands-on experience with digital marketing, it is important for them to know some basic...
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